Why Is Packaging Important?

Lucky packaging box

Packaging, whether it is food packaging, cosmetics packaging, electronics packaging, or packaging of a piece of clothing, it has a purpose why it is there. Now that you have the item in your mind, could you tell what impression its packaging brings to you? What image comes first to your mind? Do you think about its safety, design, or looks? Or maybe its temporary role as a protector of its contents?

What all everyday products have in common is that they all come in some form of packaging. Packaging serves numerous functions.  These include providing protection, safety, improved usage, appealing appearances, optimal design, and unique customer requirements.

However, what is often seen with packaging, is single-use intent. Packaging is there to fulfill its mission – one time only. Either it is pulled off in order to start using the product it holds inside, or it is thrown away as soon as the packaging content runs out. The result is the same. It is there just temporarily.

The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling, and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to end user. It protects the product from humidity, light, heat, and other external factors. This is the most crucial purpose of packaging. Because of that, it is not unusual to end up with far more packaging than the actual product.

Especially when ordering items from online stores. The amount of packaging waste the product leaves behind can be really staggering. All in all, packaging’s purpose is to protect, but there is a difference between intelligent and well-designed packaging and packaging with no fit-to-purpose design.

Above all, the packaging is critical in protecting its contents and consumers. Important information regarding the product and its safety should be included in the packaging. For food goods, the packing date, best-before date, and ingredient list must be clearly displayed on the packaging. No toxic chemical, odor, or taste should be transferred from packing materials to food, whether they are virgin or recycled.

Moreover, it must become evident from the packaging if it contains harmful compounds. All of this information contributes to the product’s safety for the consumer. It is always preferable to have too much information than not enough.

Packaging box supplier:

Among various companies, Onepack Printing is a professional company that deals with a wide variety of packaging products. Contact us to get a quote on your required customized packaging material.